In my mind, your internet presence is inevitably an extension of who you are, and what you already do on a day-to-day basis.

Your website is an expanded version of your business card, your storefront, even your mobile office, providing key information about your business, and making you much more accessible. Search engines pick up where the Yellow Pages left off, enabling users to find exactly what they are looking for, and giving you the perfect opportunity to reach your target audience. While online advertising gives you the control to target your ads and track their performance, word of mouth referrals are alive and well on the internet. Social and professional networking sites, blogs, and message boards allow you to expand your network, and at the same time reconnect with old contacts and your existing network.